The social media revolution presents a problem for governments. The widespread use, relative low cost of disseminating information and collaboration benefits of social media technologies all provide great incentive for governments to get online. The problem is across many areas of government there lacks direction, procedures or a framework of how exactly social media should be used.
This week I delve in to two questions to get a better handle on what is driving social media use in government, the challenges presented by such use as well as the impacts that both government and social media are having on each other.
Continue reading “Gov2.0? Two Questions on Social Media and Government”
We know why social media is attractive for business. It provides efficient and cheap platforms to connect to customers, allows firms to obtain feedback for developing new products/ideas and ultimately can increase revenue. But as with all things in life, social media brings its own set of risks and challenges for business.
Coopers Brewery: A Case Study
Let’s get topical. Coopers are the largest Australian owned brewery and a company that has managed to increase sales consistently for 22 years. The Coopers brand is well liked in Australia and carries a lot of public good will. Canstar rated Coopers as the third best overall Beer Brand (and the tastiest) in Australia in 2011:
Image source: Canstar Blue
Continue reading “When Social Media Attacks”
This week I look at Web 2.0 and beyond. To do this I am going to use what a google search currently looks like and how it may change in the Web 3.0 world to answer the following question:
What is the relationship of Information Architecture to Web 2.0 and 3.0?
Continue reading “Information Architecture in Web 2.0 vs Web 3.0 – A Practical Example”
In the social media world, Blogging is a veteran platform that has existed in basic forms since the early days of the internet (originally as internet forums then newsgroups). Blogging’s evolution has reflected that of social media, transitioning from static web pages facilitating one-to-many conversations into an interactive form of communication crossing all interests, subjects and disciplines.
Continue reading “Business Blogging, how Coke gets it right”