Gov2.0? Two Questions on Social Media and Government

The social media revolution presents a problem for governments. The widespread use, relative low cost of disseminating information and collaboration benefits of social media technologies all provide great incentive for governments to get online. The problem is across many areas of government there lacks direction, procedures or a framework of how exactly social media should be used.

This week I delve in to two questions to get a better handle on what is driving social media use in government, the challenges presented by such use as well as the impacts that both government and social media are having on each other.

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Business Blogging, how Coke gets it right

In the social media world, Blogging is a veteran platform that has existed in basic forms since the early days of the internet (originally as internet forums then newsgroups). Blogging’s evolution has reflected that of social media, transitioning from static web pages facilitating one-to-many conversations into an interactive form of communication crossing all interests, subjects and disciplines.

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Introduction to Social Media

The Summer break is over and it’s back to reality with Semester 1, 2017. For my first entry I start at the beginning and look at the history of social media and ask what keeps us coming back for more.

The definition of social media changes depending on who, where and when you ask. A simplified interpretation I have come to adopt is that social media is open interaction with other people via internet technology.

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Pictured: Not Reality

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