Information Architecture in Web 2.0 vs Web 3.0 – A Practical Example

This week I look at Web 2.0 and beyond. To do this I am going to use what a google search currently looks like and how it may change in the Web 3.0 world to answer the following question:

What is the relationship of Information Architecture to Web 2.0 and 3.0?

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Business Blogging, how Coke gets it right

In the social media world, Blogging is a veteran platform that has existed in basic forms since the early days of the internet (originally as internet forums then newsgroups). Blogging’s evolution has reflected that of social media, transitioning from static web pages facilitating one-to-many conversations into an interactive form of communication crossing all interests, subjects and disciplines.

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Introduction to Social Media

The Summer break is over and it’s back to reality with Semester 1, 2017. For my first entry I start at the beginning and look at the history of social media and ask what keeps us coming back for more.

The definition of social media changes depending on who, where and when you ask. A simplified interpretation I have come to adopt is that social media is open interaction with other people via internet technology.

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Pictured: Not Reality

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