We know why social media is attractive for business. It provides efficient and cheap platforms to connect to customers, allows firms to obtain feedback for developing new products/ideas and ultimately can increase revenue. But as with all things in life, social media brings its own set of risks and challenges for business.
Coopers Brewery: A Case Study
Let’s get topical. Coopers are the largest Australian owned brewery and a company that has managed to increase sales consistently for 22 years. The Coopers brand is well liked in Australia and carries a lot of public good will. Canstar rated Coopers as the third best overall Beer Brand (and the tastiest) in Australia in 2011:
Image source: Canstar Blue