When Social Media Attacks

We know why social media is attractive for business. It provides efficient and cheap platforms to connect to customers, allows firms to obtain feedback for developing new products/ideas and ultimately can increase revenue. But as with all things in life, social media brings its own set of risks and challenges for business.

Coopers Brewery: A Case Study

Let’s get topical. Coopers are the largest Australian owned brewery and a company that has managed to increase sales consistently for 22 years. The Coopers brand is well liked in Australia and carries a lot of public good will. Canstar rated Coopers as the third best overall Beer Brand (and the tastiest) in Australia in 2011:

UntitledImage source: Canstar Blue

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